What's your X factor in Fitness?
It’s more critical than ever to have an online presence – a brand -- that validates you and your services. But branding is about more than having a color-coordinated website and posting a sign in the gym. Sure, you have to do those things, but they are not enough today.
Here’s a key distinction: Presenting your brand isn’t a one-time event. It’s an ongoing process through which you, as a fitness professional, continually demonstrate the unique value you deliver to your prospects and clients.